Here’s what the tourism commission has to say (I copy and paste this with a smirk on my face):
As a component of its ongoing local tourism awareness campaign, the Department of Tourism is launching five new television spots designed to raise the level of customer service in the territory and promote the customer service pledge. The ads will air locally on the Government Access Channel and other local cable channels beginning this week, according to a press release from Tourism Commissioner Beverly Nicholson-Doty.
Each spot features a mocko jumbie character who intervenes when poor service is being delivered and inspires the service provider to take the customer service pledge. In the spots, taking the pledge results in the delivery of superior customer service, produces satisfied customers and fills the service provider with pride.
Yea, sure…customer service is going to get better by a few ad spots?
Sure, the teeth sucking will stop because you’re putting the customer service person out by putting them out because they have to ring your order up?
Sure, the cashier talking on their cell phone while you wait in line at Kmart will stop. Management has done a stellar job of prohibiting cell phone use already.
Sure, Safari Taxi’s pulling over in the middle of the road (carrying tourists) then swearing at you because you want to drive by them somehow, that will stop right?
Sure, anything out of the box like adding pepperoni to a Subway sandwich that doesn’t already have it in the sandwich will happen right? Even if you ask the cashier (while she/he is on their cell phone) that you’ll pay extra and their response (after they finish their personal conversation) is there is “no button” to add it. Then you say are you sure and they suck their teeth at you…
All that’s gonna stop people, the Tourism Board is putting out 5 whole ads
I’m not trying to sound bitter. I expect poor service and overall rudeness because I see it happen on a regular basis. We all know this to be “normal” here in St. Thomas, we’d love for it to change. And of course there are great people delivering great service.
But a few ads is one big pile of wasted money because customer service won’t change until local vendors and their employees realize they’d do much better financially if they provide good, friendly customer service. I know that sounds dumb to write but honestly I’m not sure local vendors/employees understand this basic concept.
What do you think St. Thomas? Are these 5 ad spots going to make any difference?