Big Kahuna
A Trip To Bolongo Bay Inspires A New Cool/Hot Brand
Rod Call is a fan of the St. Thomas Blog. He reads it daily and follows us on facebook. He’s a cool cat. Back in 2003 Rod got tired of the frigid weather in Michigan, packed up a backpack and flew to St. Thomas. He checked into Bolongo Bay, threw his backpack on the bed and made a bee-line to Iggies Beach Bar.
Rod had the vacation of a lifetime and frankly didn’t want it to end. On his way back home Rod drove by the sign that he had driven passed and read countless times before, 45th Parallel Halfway between the Equator and the North Pole. However, this time was different. This time something changed. This time there was an idea, an inspiration.
As he passed the 45th parallel sign, he began reminiscing about his trip, and the more he thought about it, the more he was amazed with how in just a few short hours he went from a humid airport bar in Puerto Rico to the frigid temperatures of Detroit. And now, here he is driving through the morning snow with the heat cranked on high, knowing that in a few short months he would be making the same drive only this time with the air conditioning cranked on high.
As he drove north and left the 45th Parallel sign behind him, he leaned over to the passenger seat of his Jeep and scribbled on a Rolling Stone magazine, Somewhere between the islands and the arctic, and thus the Snoloha brand was born.
However, Snoloha is much more than a brand, or a scene of snow falling on an island. Snoloha is a way of life. Snoloha is a reflection of how we live, work, play, vacation, and simply enjoy life somewhere between the islands and the arctic. It is a lifestyle people live everyday, a couple times a year, once in a lifetime, or in their minds all the time. It’s carrying a vacation mentality through everyday life, celebrating and enjoying all the seasons that get thrown at us.
When we hear of stories like this it inspires us. We love St. Thomas so much and to think a cool/hot brand like this starts from a beer at Iggies, well now that’s something.
Visit Snoloha website here: http://www.snoloha.com
Check out their facebook page here: 
Read their Blog here: http://www.snoloha.com/news
Check out some of their merchandise here (it’s a palm tree lift): http://www.snoloha.com/store
Check out me and Nicci in our Snoloha gear:
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